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Choose Well Campaign

Choose Well Campaign

The NHS launches a new campaign to help people to Choose Well

A new campaign to help patients choose the best place to get treatment if they fall ill has been launched by the NHS.

Research has shown that a significant number of people still go to hospital Accident and Emergency (A&E) departments when there are other services more convenient and suitable for their needs. The campaign uses a colour coded thermometer to help people to link their symptoms with a particular NHS service which is right for their need.

Staff from across the NHS including GPs, nurses, pharmacists, paramedics and consultants are all involved in promoting the Choose Well campaign. Look out for regional TV, radio and internet advertising and billboards.

Using a colour coded thermometer, the campaign will highlight six areas of healthcare:


Self care – for the treatment of minor illnesses, by combining a well stocked medicine cabinet with plenty of rest.

NHS Direct – for absolutely any health questions, around the clock, and to find local services.

Pharmacists - for advice on common illnesses and the best medicines to treat them.

GPs – for medical advice, examinations and prescriptions for illnesses you just can’t shake off.

Urgent Care / Walk-in Centres – for treatment of minor illnesses or injuries without an appointment

Call 111 when you need medical help fast but it’s not a 999 emergencyNHS ChoicesThis site is brought to you by My Surgery Website